KitKat Unveils a Bold New Shape
A Revolutionary Twist on a Classic Chocolate Bar!
Nestlé has unveiled a new KitKat sharing bar, marking a significant departure from its traditional four-finger design. This innovative 99g bar is crafted to enhance the sharing experience, featuring multiple breakable pieces that encourage consumers to enjoy KitKat together with friends and family.
The new sharing bars are available in three enticing flavors:
- Double Chocolate: A rich combination for chocolate enthusiasts.
- Salted Caramel: A sweet and savory blend.
- Hazelnut: A nutty twist on the classic.
Each bar consists of crispy wafer fingers layered with flavored fillings and coated in smooth chocolate. The design allows for easy breaking of individual pieces, making it ideal for sharing moments.
Nestlé’s marketing manager emphasized that the new design aims to make it “easier to create moments of connection” between people sharing the chocolate bar.
This launch is part of KitKat’s ongoing ‘Breaks for Good’ mission, focusing on initiatives that benefit both people and the planet. This includes sustainably sourcing cocoa, reducing environmental impact, and supporting communities.
The new KitKat sharing bars are now available in major retailers, including Tesco, where they are priced at £1.50 each. They have been on shelves nationwide since January 29.
In addition to the sharing bars, KitKat has been exploring other innovative shapes and seasonal offerings. Recently, the brand introduced its first-ever seasonal shape, the KitKat Santa, during the holiday season. This festive treat featured a Santa Claus design with an even crispier wafer-to-chocolate ratio.
Looking ahead, KitKat plans to release a new bear-shaped chocolate in January 2025, just in time for Valentine’s Day. The KitKat Bear will feature a teddy bear design with heart-shaped details, offering a delightful twist for the occasion.
These developments reflect KitKat’s commitment to innovation and adapting to consumer preferences, ensuring that the brand remains a beloved choice for chocolate lovers worldwide.
